The Mobile Natives: Reaching Young Consumers!!!
Consumers under age 25, the “new mobile natives” have known mobile their entire adult lives, use their smartphones the most and are early adapters and taste makers with new apps and services, but can be difficult to reach. The panel will discuss the best way to approach this demographic.
Moderator: Brian Anderson – Partner, Sheppard Mullin
Shauna Axton – Head of Strategy, MRY
Michael Bruckstein – Group Planning Director, Neo@Ogilvy West
Guillaume Lelait – General Manager, Fetch
Jason Fuentes – Head of Mobile, RadiumOne