The Banner is not the Answer!!!!
In-app ads are changing for the better. New formats are replacing the basic banner; native, video and other creative formats are increasing consumer interaction. Our panelists will discuss what formats are working and what will evolve in 2015.
Moderator: Lauren Johnson - Digital Marketing Reporter, Adweek
Vaino Leskinen – Global Director Mobile, TBWA\CHIAT\DAY
Jim McArthur – Managing Director, Digitaria/BoM
Gabriel Cheng – Mobile Strategy and Solutions, M&C Saatchi Mobile
Ben Kennedy – Group Director Mobile, Integer