Monetize: Shake Your Mobile Moneymaker!!!!

Paid, fremium, in-app purchases, m-commerce, and advertising are all ways to monetize an app. What are the appropriate strategies for different kinds of apps? Where can advertisers add value to the process?

Moderator: Eyal Grundstein – Head of Mobile Marketing, GSN
Jeremy Lockhorn -VP, Emerging Media and U.S. Mobile Lead, Razorfish
Will Phung – Media Director, M&C Saatchi Mobile
Jeremy Sigel – Director of Mobile, North America, Essence
Hynek Stehno – VP- Digital Director, SMG


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