Mainstreaming Beacons: The Early Results and 2015 Expectations!!!!!
The power of marketing thru low-frequency beacons and apps excites marketers, but consumers have yet to be convinced. Panelist will discuss effective beacon strategies and campaigns – what’s real, what’s hype, and where are we going.
Moderator: Anne Marie Stephen – Chapter President, The Location Based Marketing Association
George Hammer – SVP Strategy, Content and Social, Digitas
Paul Friedland – Director of Marketing, Levi Strauss
Kristin Scheve – VP Media Director, DigitasLBi
Marc Simons – Co-Founder, Giant Spoon