Layering Location on Mobile Campaigns – Making Dollars Count!!!!
Location aware campaigns are singularly unique to mobile. Are mobile location campaigns really finding users, and are advertisers getting a bang for their premium spend? What is needed for a great location aware campaign?
Moderator: Loren Hillberg, President and GM, Thinknear
Arthur Chan – EVP, Digital Marketing, Palisades Mediagroup
Dave Marsey – EVP Managing Director, DigitasLBi
Thierry Cornet – Partner Portfolio Management, Universal McCann
Kyle Acquistapace – Partner, Director of Media and Data Strategy, Deutsch LA