How to Grow your IAP Revenues!!!!!!!

Moderator: Kei Kondo - Director of Marketing, User Acquisition and Retention, DeNA
Deniz GezGin - Studio Lead, FunPlus
Alex Rosen - VP, GREE
James Holloway - Lead PM, SEGA

With only 2% of freemium gamers parting with their cash on average, how do you get more people to pay!


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