How to Make In-App Advertising Work for You and Your Consumers!

Better ways for increase user acquisition are important for growth and business development.

Ben Webley, VP, Ad Monetization and Business Operations, Zynga
Dave Madden, SVP, Global Media Solutions, EA, Mobile Games
Ashley Higgins, Sr. Manager, Sega
Christian Limon, VP, Growth and Advertising, Glu Mobile
Rhiannon White, Director Product Management (Advertising), Shazam


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