The Industry Experts Guide to Building Your Brand on YouTube!!!!
The meteoric growth of YouTube has given brands the opportunity to reach their target audiences directly, without having to go via traditional broadcast channels. At the 2014 ReelSummit, industry experts discussed how brands can capitalize on the popularity of YouTube, along with the best methods to reach and connect with their audience, and how to grow their own communities on the platform.
Moderated by Jim Louderback, GM of Discovery Digital Networks, the panel also featured Jonathan Hunt of Vice, Christine Ngo of Pepsico, YouTube host Ross Everett, and YouTube expert Brendan Gahan, the panel also discussed why brands should to collaborate to extend their reach. You can watch the full panel in the following video, and read some of the highlights of the discussion below.