Reddit Rolls Out AMA App, in Very Un-Reddit Fashion!!!
Reddit has launched a new app for its popular "Ask Me Anything" series, as the front page of the Internet works to expand beyond its desktop dominance.
The release, first reported by Variety, marks Reddit's re-entry into the mobile app market following an ill-fated 2011 effort. The site said in April on its job board that it had started to explore developing mobile apps.
The app is currently available on iOS in Apple's App Store, and will be coming soon to Android.
Reddit's interest in mobile comes as no surprise, as the site's massive desktop popularity has not quite carried over to mobile. Reddit's mobile presence is dominated by third-party apps Reddit's mobile presence is dominated by third-party apps including Alien Blue and BaconReader for Android.
Ask Me Anything posts, more commonly known as AMAs, are among the most popular and mainstream-friendly parts of Reddit. The Q&A series has attracted a wide variety of participants, from President Barack Obama to scientists and engineers that work on NASA's Mars Curiosity Rover.
The app's design is also a departure from the Reddit experience. The interface is in many ways very un-Reddit, abandoning the site's utilitarian look for a more visually pleasing design. Whereas Reddit's homepage tends to be a cluttered mass that requires a certain understanding of the site, the app is a clean, intuitive experience that most mobile-savvy users will be able to navigate.
A swipe to the left or the right toggles between different AMAs. The app also features the ability to forward links to AMAs via text and email, as well as post them to Facebook or Twitter.
A move into mobile is long overdue for Reddit. The site remains one of the most popular web destinations, logging more than 114 million unique monthly users in June. But profitability has been an issue for Reddit, which was purchased by Conde Nast in 2006.
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