The measurement journey to agile marketing!!!
Speakers: Jennifer Zeszut (Beckon), Jared Montblanc (Microsoft Devices Marketing)
Moderator: Ashu Garg (Foundation Capital)
Microsoft Devices Marketing (formerly Nokia) is in a hot competitive space with a dynamic technology, partner and market landscape. Slow, plodding marketing simply won’t cut it. Jared Montblanc from Microsoft Mobile and Jennifer Zeszut from marketing analytics firm Beckon discuss how real-time, integrated data is the necessary precursor to dynamic decision-making and truly agile marketing. They’ll discuss both the what (which metrics matter) and the how (the measurement journey) in an incredibly dynamic, omnichannel marketing landscape where you either go fast or get left behind.