Performance marketing and the art of retargeting!!!
Speakers: Adam Berke (AdRoll), Caroline Tsay (HP Software)
Moderator: John Kotsier (VentureBeat)
Marketers can benefit from a smart retargeting strategy now that customers are moving across devices, channels, and outlets. Caroline Tsay of HP Software discusses how she uses retargeting and performance marketing across platforms to reach the right customers in the right context. She availed herself of AdRoll’s retargeting services to not only cultivate HP Software’s own customer data but then reach those customers in places out of HP’s direct reach. Joining her is AdRoll’s CMO Adam Berke. Tsay also explains how the results helped her expand her team, and she talks about the specific results it achieved.