How Jiffy Lube's digital program became a well-oiled machine!!!!
Speakers: Jim Badum (Sq1), Amanda O'Brien (Jiffy Lube)
Moderator: Bruce Taragin (Blumberg Capital)
Jiffy Lube International is a distributed network of 2,000 franchise automotive maintenance locations, with a centralized brand and advertising budget. Finding a way to localize its national pay-per-click (PPC) efforts has proved tricky. Jiffy Lube built a portal that made it easy for the system to localize offers and campaign structures. The Jiffy Lube Portal launched in late 2013 and the results so far have been positive, quadrupling the return on ad spend.