Honing the Power of the YouTube Influencer!!!!

The traditional definition of “celebrity” has evolved to include those who influence a mass audience, no matter what the medium. Content networks such as YouTube provide a means of discovery and democratization of content that creates millions of dedicated, loyal followers. How can brands within the gaming realm leverage the power of a YouTube personality organically to drive organic user acquisition? Traditional entertainment studios are beginning to pay serious attention to YouTube stars and the influence their network can have on peer-to-peer user acquisition. This panel will be dedicated to answering a new and important question –how can entertainment entities, gaming companies and other brands utilize the individual fan base of YouTube talent to drive loyal, lifetime users?

Luke Stepleton, Co-founder, 3BlackDot
Tom Cassell, YouTube Personality, The Syndicate Project
Adam "Seananners" Montoya, YouTube Personality, SeaNanners Gaming Channel
Jimmy Yun, CEO, Section Studios
Mitch Berman, Managing Partner, Zen Media Entertainment Group


Popular Posts