E-Commerce Fashion Aggregator Lyst Is Amazing!!!


Lyst is a personalized fashion marketplace that allows users to create a customized shopping feed of products. Launched in 2010, the site currently sees approximately $1 million in sales every month for their brand and retail partners, with 100% growth in sales in 2012. Users can use their Runway Tracking technology to view images and the site will let users know when the item comes into stock. Lyst was founded by Chris Morton, Devin Hunt and Sebastjan Trepca and was based on the concept of social curation. In 2013, Lyst appointed Steven Klooster as Chief Operating Officer. Lyst is backed by investors including DFJ Esprit, Accel Partners, Balderton Capital, Alex Zubillaga and Venrex and has offices in London and New York.

About 8% of the company’s traffic came through mobile devices at the beginning of 2012, and by the end of the year had increased to 25%. In February 2013, the company launched its first mobile application for the iPhone.

In June 2013, Lyst launched integrated checkout, a tool that allows shoppers to purchase products from multiple retailers directly through Lyst. The technology is currently available in the U.S. and Lyst planned to launch internationally later in 2013.


In October 2013, Lyst was named as one of the UK's Future Fifty, a list of the UK's 50 brightest companies and most likely to expand and succeed.

In 2014, Lyst "raised $14 million in a round of Series B funding led by the venture capital firm Balderton Capital" with additional funding from DFJ Esprit, Accel Partners and Alex Zubillaga, Carmen Busquets; one of the founding investors in Net-a-porter, and John Lindfors; a managing partner at Digital Sky Technologies, to fund international expansion.

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