DocuSign: The innovative marketing technologies behind its rapid growth!!!!
Speaker: Scott Barmmer (DocuSign)
Moderator: Matt Marshall (VentureBeat)
Growing fast in the massive e-signature market where anyone who needs to complete transactions with secure signatures is a potential customer, DocuSign adds 40,000 new users daily. To capitalize on the enormous opportunity to convert these users into paying customers, it invests in technologies that can surface the most promising leads. Learn about the predictive models and other intelligent applications that DocuSign leverages, notably Demandbase and Lattice Engines, and the overall marketing and sales technology strategies that are turbocharging its growth.