Creating fierce loyalty among customers!!!!

Speakers: Michael Debnar (7 Eleven), Ken Fine (Medallia)
Moderator: Ina Fried (Re/code)

Over the years online retailers and marketplaces have steadily increased competitive pressure on traditional retail, largely because they benefit from better ways to understand and act on customer intent and experience. But savvy retailers are using some of the Internet’s own tools to fight back — along with a secret weapon hidden in plain sight: customer feedback. Join Mike Debnar, the leader of 7-Eleven’s Innovation Team; and Ken Fine, the Chief Customer Officer of Medallia, the leader in customer experience management; as they discuss how to create lasting customer loyalty by capitalizing on innovative technologies and the voice of the customer.


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