Advertising for user acquisition--Real talk on what works and what doesn't!!!
On Tuesday, August 26th, 2014 at 6pm in San Francisco, California at the offices of Pillsbury Winthrop Shaw Pittman LLP, Yetizen held an event called Advertising for user acquisition--Real talk on what works and what doesn't!
A common misconception in the gaming industry is user acquisition is all about spending lots of money. Here is a line from an email Sana ( CEO of Yetizen) recently received:
"[User acquisition] is pretty straightforward. But largely involves pouring money over store ad networks. I think this is pretty much understood by the ecosystem, even if it is broken."
And, that simply isn't the case!
Here is video of the night: