What's driving growth on mobile today and what's next!!!!


Speaker: Jason Spero (Google)
Moderator: Ina Fried (Re/code)

Everyone is talking about the important role mobile is playing in driving growth across many industries, including retail, services, entertainment, and more. But it's hard to know exactly what is going on with regard to consumer growth on mobile: What are the biggest success stories today? Where are the growth opportunities tomorrow? What can entrepreneurs do to accelerate monetization and distribution on mobile? Join us for a fireside chat with mobile industry veteran, Jason Spero, the Global Head of Performance Media at Google, for a deep look at the possibilities. We'll explore mobile business models and hear what's working (or not working) when it comes to both ad-based and non-ad based mobile businesses. We'll also touch on the role that emerging technologies (like predictive tech and wearables) are set to play for mobile growth in the short and long term future.


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