Facebook's importance as a UA channel for mobile games just keeps growing!!!!!
With around a third of all mobile game UA ad spending said to going through Facebook during 2013, perhaps we shouldn't be surprised to see the trend continuing.
And that's exactly what the data from advertising automation software vendor Nanigans for Q2 2014 is showing.
Indeed, if anything, it seems the trend is accelerating.
Hockey stick graphs
Of course, the broader trend is that advertisers are spending more on mobile ad units; these are now the majority of Facebook's inventory at 56 percent compared to 44 percent for desktop ads.
|Facebook is now a majority mobile ad platform|
As for game ads, the CTR was up a massive 579 percent, demonstrating better creative, placement and reponse.
|CTRs are up a lot|
|CPM costs are up, but not quite so much|