eSports: Opportunities for Brands and Game Companies!!!!
eSports is taking off in a big way, on a global scale. Game video content and live events are drawing massive audiences and have become essential elements of most game companies’ strategy. But, just how big is the eSports boom in the West? Who are the eSports viewers and active participants that are loyally dedicated to their favorite games, teams and players? Which companies are taking eSports to the mass audience? Why are mainstream brands like Coca-Cola, American Express, RedBull and HBO investing time, money and energy in reaching eSports fans? And probably most important: What opportunities does this provide you? Peter Warman, CEO at Newzoo, will share hard figures on eSports’ popularity during a brief intro and host a panel discussion between key players in the eSports and video streaming space, each in their own way.
Peter Warman, CEO at Newzoo
Craig Levine, VP North America, ESL
Matt Wolf, Head of Global Gaming, The Coca-Cola Company
Vincent Tucker, Senior Manager of Gaming Business Group, Logitech
James Grunke, Director of Global eSports, NVIDIA