Casually Connecting with Kids…and their Purchasing Parents!!


How do industry players succeed when targeting kids and family? This dynamic panel consists of children’s major entertainment studios, publishers, developers, and researchers. Listen to their insights as to what works and what doesn’t from a functional, monetization, and marketing point of view. Jean will delve into a number of questions including what qualifications a developer should have, whether kids and family vary internationally, and trends to be on top of.


Moderator:
Jean Mathews, Consultant, iMAGINATE

Panelist:
Marcos Sanchez, VP of Global Corporate Communications, App Annie
Vicky Rideout, President, VJR Consulting
Dean Mutovic, Director, Consumer Products, Interactive Licensing, Sony Pictures Entertainment
Rex Ishibashi, Co-Founder & CEO, Originator, Inc.
Stefan Makhoul, Head of Business Development, Interactive, DreamWorks Animation




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