500 Laps: How NASCAR & Telescope use mobile to create the 360-degree fan experience!!!!!
Moderator: Jolie O'Dell (VentureBeat)
Everyone knows that the mobile screen is becoming synchronous with the television screen. But how do we keep the mobile screen engaging to the viewer throughout a full broadcast? More important, how do we retain those viewers as mobile users? And once retained, how do we drive mobile engagement into real business growth? Join Jason George, the CEO of Telescope, and Colin Smith, the managing director of Digital Platforms at NASCAR, as they share how they harnessed the full power of audience interactivity by providing viewers with control over certain aspects of race day. They will also discuss how NASCAR’s live race day products have become the ultimate second screen destination for fans. Citing these examples and more, they’ll explore exactly how both brands, networks, content creators, and advertisers alike can use the mobile screen to efficiently and effectively monetize and engage audiences to great effect.