1,400 marketing tech vendors! How to select technology without dying trying!!!!


With 1,400 marketing-tech vendors touting solutions that can drive ROI, increase visitors, and raise revenue, even the most experienced, up-to-date marketer gets overwhelmed.

And companies offer no assurance of interoperability across these products.

Our senior digital marketing panelists come from companies working on three different aspects of this problem: Oracle, many of whose customers are looking for ways to integrate these new tools, Cox Media, a user company that has deployed a number of these tools, and marketing platform provider Janrain.

Find out the lessons they learned as they assembled a fluid group of technology solutions to help them achieve their marketing goals.

This is just one of many great sessions at GrowthBeat, where we’re exploring the data, apps, and science of successful marketing. We’re gathering a monster group of marketing-tech visionaries to declutter the landscape, simplify the functions, clarify the goals, and point out the way to success.

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