CONTENT MARKETING METRICS THAT MATTER!!!!
Content marketing allows brands to tell their stories in their own voice. But what affect does this have on their bottom line? In this session, Heidi Sullivan, SVP Digital Content at Cision, will share tools and techniques to measure the effectiveness of campaigns by looking at actions instead of just page views.
Heidi Sullivan, SVP, digital content, Cision
Shonali Burke, president and CEO, Shonali Burke Consulting