Monetization Workshop: Monetization Strategies!!!!!
Publishers Panel - Monetization Strategies:
Leading publishers share their experience and expertise developing monetization strategies for their apps, the importance of early adoption and the pros and cons of options like in-app purchases, freemium models, referral marketing, and virtual currency.
Gautham Chundi (Dolby)
Deepika Bajaj (Capcom)
Scott Prather (PlayPhone)
Becky Ann Hughes (PlayFirst)
Malene Sam (CBS Interactive)