ZEFR’s BrandID should make YouTube a smarter bet for brands than TV!!!!!!!!!!!!!

ZEFR’s BrandID should make YouTube a smarter bet for brands than TV (via Pando Daily)
By Michael Carney On June 14, 2013 Brands are increasingly looking to YouTube as a channel for delivering messages to consumers. Often, this is less about paid advertising around other content, but about becoming content creators themselves. To do so effectively, brands and their agencies must be able…


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