Yetizen presents: The Evolution of Mobile Game Monetization!!!!!!!!!!


On Tuesday, June 4th, 2013 at 6:00pm Shaun Rebello, senior producer and F2P expert at GREE discussed the evolution of mobile game monetization and keys to success at Yetizen Innovation Lab.

The face of game monetization on mobile has changed significantly in the last several years. Back in 2008 when mobile games first started taking off we saw the appstores littered with premium titles, that was until EA flooded the market with cheap 99 cent ports of its well known titles, causing startups and indies to make F2P games which then very quickly began to dominate the appstore markets. 

At first only coins or currency that could buy skins, wallpapers, and avatar types were sold. This was soon followed by full IAP stores. Which in turn evolved to time gate speed ups and eventually to fully customizable set pieces.


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