How Burbn became Instagram!!!!!

Kevin Systrom changed his major at least five times while in college before settling on investment science, so perhaps his post-grad flip-flopping shouldn't come as too much of a surprise.

After working briefly at Twitter and Google, Kevin Systrom opted to launch his own project, Burbn, in 2009. The app was a check-in service similar to Foursquare, and let users leave messages for friends at different locations. Systrom and his co-founder Mike Krieger reportedly raised $500,000, led by Andreessen Horowitz, for the project, but it didn't take off like the founders had hoped.

The following year, Systrom and Krieger applied some of the location and mobile sharing features to a photo app, which they called Instagram. That app attracted 25,000 users in its first day. Instagram was acquired by Facebook for $730 million last year and currently has more than 100 million users.

"It's a hard decision to make," Systrom once said about pivoting. "If it's the right thing, it will happen. You have to be flexible enough to give yourself the opportunity to fall into these other opportunities."

Here is a video of Burbn now Instagram:


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